Trinitag, technologie applied to surf

TRINItag, the first application that enables interaction between the surfer and his/her board, has been designed and developed by the application of NFC (Near Field Communication) technology. This technology, based on wireless, short-range and high frequency communication processes, enables the exchange of data between devices over a 10 cm distance.

 

The introduction of TRINItags NFC labels is new not only in the surfing sector but the application of this technology is currently being introduced successfully in other sectors, by such important companies as Samsung, Intel, Visa, MasterCard and Googleamong others. It is the technology of the future.

 

The surf boards, together with the application for mobiles that has been developed by TRINITY TECHNOLOGIES, facilitates interaction between any mobile and the so-called "SMARTBOARD" or intelligent surfboards.

 

TRINItag, the first application that enables interaction between the surfer and his/her board, has been designed and developed by the application of NFC (Near Field Communication) technology. This technology, based on wireless, short-range and high frequency communication processes, enables the exchange of data between devices over a 10 cm distance.

 

The introduction of TRINItags NFC labels is new not only in the surfing sector but the application of this technology is currently being introduced successfully in other sectors, by such important companies as Samsung, Intel, Visa, MasterCard and Googleamong others. It is the technology of the future.

 

The surf boards, together with the application for mobiles that has been developed by TRINITY TECHNOLOGIES, facilitates interaction between any mobile and the so-called "SMARTBOARD" or intelligent surfboards.

 

Advantages of the Trinitag System

The TRINItag interaction system enables the inclusion of relevant data into the NFC label which has previously been inserted innocuously in the manufacturing process of the board. This insertion in no way affects the manufacturing process or the physical conditions of the board; it can be used by any surfboard manufacturing company that wishes to upgrade their product for their client.

 

The TRINItag device, via a rapid and very intuitive process memorises data whichthe user wants recorded; from blood group to such vital information as possible allergies to medication which, when the time comes, “could be crucial in saving their life in the case of a medical emergency”.

 

The SMARTBOARD, through the mobile application, improves the communication of the surfer with the manufacturer

 

The surfer may access quickly and simply the technical information of the board such as measurements, what kind of surfer it is intended for, or if it is a board designed for certain types of waves. On the other hand it allows direct access to videos which the manufacturer considers appropriate to show the potential user of the board (commercial videos, manufacturing the board, company videos…etc.)

 

All this interaction is done in the shop itself, possibly influencing the possible client, at a crucial moment in the process of deciding to make a purchase.

 

There is no better or more efficient publicity than that which is done with the customer at the point of sale. The TRINItag system can mean reducing to a 20th the costs of advertising and marketing of the manufacturer.

 

Surfer identification mechanism in the case of accident or loss of the board.

 

It is well known that surfing is a high-risk sport. Once the board has been acquired, with the TRINItag system the surfer can introduce his/her personal and medical data in the NFC label inserted inside the board, so in the event of an accident, facilitatingthe work of the emergency services, allowing access to data which the surfer most probably does not carry with him/her, such as identity document, blood group, other medical observations or a telephone number or person to contact. You might only need this information once in your life, so why risk not having it with you?

 

At the same time in the event of loss anyone can access the surfer's data (whatever each surfer wishes to make visible) and can phone or email notifying him/her of its location. In the case of robbery, you can justify the ownership of the board by simply putting your cell phone close to the board. It also works as an efficient deterrent to robbery. Why steal a board that, at any time, it can be proven who it belongs to?

 

 

Personalised Advertising

 

The board that includes the TRINItag system has one distinguishing element over other boards, thus increasing the value perception of surfers. This translates into an improved image of the brand and will impact positively on sales.

 

But the main advantage of the mobile application for the manufacturer is the possibility of being able to interact with the client, obtaining an increase in sales thanks to the use of Relationship Marketing.

 

Instantly all users who have downloaded the TRINItag application can receive personalised advertising, offers or "online" presentations of new products, by knowing the tastes and preferences of each client. This type of advertising via SMARTPHONE is undoubtedly the future in advertising, marking a before and after.

The TRINItag application also offers Premium services to clients and companies in the sector who want to include their products or services. 

 

 

Advantages for shops

 

The TRINItags are synonymous of technology and innovation. A shop that offers its customers SMARTBOARDs will be considered a sales point that is up-to-date with all the latest news. This will improve surfers' view about such a shop.

 

On the other hand each shop will be geo-localised by the section SHOPS and TRADEMARKS, positioning itself ahead of other competitor shops near the client. Again, being able to show your shop at the moment a client seeks a product is smart advertising.

 

 

Other relevant data.

 

What happens if my mobile does not have NFC technology?

Even though nowadays nearly all trademarks supplying Smartphones are incorporating this technology in the models that currently leave the factory, not all Smartphones in the present market have this technology. For this reason TRINITY TECHNOLOGIES has developed a system of visual codification in the TRINItags inserted in the board, which make all the options and advantages of the TRINItag system available to any kind of Smartphone, whether it has NFC or not. However, interaction via NFC is simpler and more intuitive.

  

Why use TRINItag and not any other system?

The TRINItag system is the result of exhaustive research into the use and application of Near Field Communication (NFC) technology. At the same time we have developed a totally safe system by encryption and different safety levels, which make TRINItag the only system totally safe enabling the data inserted in the TRINItag only to be modified by the person purchasing the product and no one else.

  

Is it complicated to introduce this system in my production process? 

No. TRINITY TECHNOLOGIES sends the manufacturing companies each TRINItag coded with the characteristics, model and corresponding video which the manufacturer wishes to be associated. So the inclusion is as complicated as the insertion of the logo of the same manufacturer, in other words, not at all.

  

Does it require any maintenance, does it need a battery?

The product is designed so that it does not need any maintenance. The TRINItag is a passive system which does not require a battery, that responds and returns the data inserted when a Smartphone so requires without the need for any kind of accumulated energy. For this reason the TRINItag will continue working even when the lifespan of the board has run out.